Guerlain L’Heure Bleue (2026) ~ new perfume :: Now Smell This

Guerlain has launched L’Heure Bleue, a new fragrance for women. L’Heure Bleue is a reworking of the brand’s 1912 fragrance of the same name.

Between day and night, the sky turns a deep, electric blue: the blue hour. A moment when everything shifts and anything becomes possible.

Inspired by this natural phenomenon, L’Heure Bleue Eau de Parfum captures the scent of the sky in this still moment. An amber floral fragrance where the crystalline freshness of the sky meets the velvety softness of iris and vanilla. An invitation to make every moment a “blue hour”: an hour when anything is possible.

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L’Heure Bleue Eau de Parfum is an amber floral fragrance. Top notes feature an airy ozonic accord combined with the freshness of pear and neroli. At its heart, a tailor-made iris tincture created by the House of Guerlain is blended with precious iris butter and jasmine. Base notes reveal the warmth of vanilla, ambroxan, and musks. An addictive trail, the signature of the Guerlinade.

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“I wanted to capture the blue hour with the same tenderness as Jacques Guerlain’s L’Heure Bleue in 1912. It’s a perfume that enfolds us in its powerful yet gentle and intimate scent.” Delphine Jelk, Director of Guerlain Perfume Creation & Perfumer

Guerlain L’Heure Bleue is available in 30, 50 and 100 ml Eau de Parfum ($110 – $180).

(via guerlain)

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